Blythe, Jim, <br/><br/>
Principles & practice of marketing / 
Jim Blythe. 
 - 3rd edition. 
 - xxvii, 772 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: Andover: South-Western, 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446274002 1446274004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.