TY  - BOOK
AU  - Blythe,Jim
TI  - Principles & practice of marketing
SN  - 9781446274002
AV  - HF5415 
PY  - 2014///]
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: Andover: South-Western, 2009; Includes bibliographical references and index
ER  -