TY  - BOOK
AU  - Noble,Ian
AU  - Bestley,Russell
TI  - Visual research: an introduction to research methodologies in graphic design 
T2  - Required reading range
SN  - 9781474232906 (pbk.) :
PY  - 2016///
CY  - New York
PB  - Fairchild Books
KW  - Graphic arts
KW  - Research
KW  - Methodology
KW  - Art and Design
KW  - eflch
KW  - ukslc
N1  - Previous edition: Lausanne: AVA Academia, 2011; Includes bibliographical references and index; Specialized
N2  - This text explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. It introduces key terms and theories that underlie design research; examines the importance of visual grammar and design literacy, audience, communication theory and semiotics; and features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving
ER  -