Watson, James,  1936- <br/><br/>
Media communication :  an introduction to theory and process / 
James Watson. 
 - Fourth edition. 
 - 326 pages :  illustrations ;  24 cm 
<br/><br/> Previous edition: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Providing an overview of mass media in society, this text is an ideal introduction for all students of media and communication studies. With illuminating examples and greater international scope, this third edition discusses hot topics, including terrorism, web 2.0 and public service broadcasting. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781137428219 (pbk.) :  £26.99 113742821X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Media Studies.<br/>Media Studies.