Eagle, Lynne, <br/><br/>
Marketing ethics & society / 
Lynne Eagle & Stephan Dahl. 
 - xiii, 300 pages :  illustrations (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781446296622 (pbk.) :  £32.99 1446296628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.<br/>Business ethics.<br/>Society.<br/>Society.