Sheng, Peng. <br/><br/>
Exchange behavior in selling and sales management / 
by Peng Sheng, Aziz Guergachi. 
 - Oxford :  Butterworth-Heinemann,  2008. 
 - 248 p. :  ill. ;  23 cm. 
<br/><br/> The eight building blocks of value-integrated selling are logically integrated by a series of bonds that make use of relevant theoretical knowledge about buyers' tendencies, psychographics, and behaviors. The framework also allows the sales staff to define a complete roadmap for selling and sales management. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780750685900 (pbk.) :  £28.99 0750685905 (pbk.) :  £28.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Selling--Psychological aspects.<br/>Sales management.