Fahy, John,  1962- <br/><br/>
Foundations of marketing / 
John Fahy and David Jobber. 
 - Fifth edition. 
 - xix, 358 pages :  illustrations ;  27 cm 
<br/><br/> Previous edition: 2012.  Includes access to online learning centre. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780077167950 0077167953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.