Bradley, Nigel,  1958- <br/><br/>
Marketing research :  tools & techniques / 
Nigel Bradley. 
 - Third edition. 
 - xx, 527 pages :  illustrations (black and white, and blue) ;  25 cm 
<br/><br/> Previous edition: 2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation. 
<br/><br/><label>ISBN: </label>9780199655090 019965509X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business and Management.