TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
AU  - Wills,Peter
TI  - Marketing research: an applied approach
SN  - 9780273725855 (pbk.) :
PY  - 2012///
CY  - Harlow
PB  - Pearson
KW  - Marketing research
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2007; Includes bibliographical references and index
N2  - This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology
ER  -