TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155 (pbk.) :
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Strategic planning
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2008; Includes bibliographical references and index; Specialized
N2  - Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field
ER  -