Sharp, Byron. <br/><br/>
How brands grow :  what marketers don't know / 
Byron Sharp and the researchers of the Ehrenberg-Bass Institute. 
 - South Melbourne, Vic. ;  Oxford :  Oxford University Press,  2010. 
 - xvii, 228 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780195573565 (hbk.) :  £22.50 0195573560 (hbk.) :  £22.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business and Management.