TY  - BOOK
AU  - Cook,Sarah
TI  - Customer care excellence: how to create an effective customer focus 
SN  - 9780749457051 (pbk.) :
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Customer relations
KW  - Total quality management
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2008; Specialized
N2  - As competitiveness increases, many organisations have realized that they cannot compete on price alone and have developed strategies for providing superior customer service. In this book Sarah Cook provides a comprehensive action plan
ER  -