Peelen, Ed, <br/><br/>
Customer relationship management / 
Ed Peelen and Rob Beltman. 
 - 2nd edition. 
 - xix, 413 pages ;  25 cm 
<br/><br/> Previous edition: 2005. 
<br/><br/> 'Customer Relationship Management' examines the entire scope of this subject including strategy, organisation, marketing and information technology. It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as 'What should our business strategy be?'. 
<br/><br/> Specialized. 
<br/><br/><br/>Translated from the Dutch. 
<br/><br/><label>ISBN: </label>9780273774952 (pbk.) :  £48.99 0273774956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Relationship marketing.<br/>Business and Management.<br/>Business and Management.