Scott, David Meerman, <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / 
by David Meerman Scott. 
 - 5th edition. 
 - xxi, 457 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781119070481 (pbk.) :  £16.99 1119070481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Public relations.<br/>Business and Management.<br/>Business and Management.