Slade, Catharine, <br/><br/>
Creating a brand identity :  a guide for designers / 
Catharine Slade-Brooking. 
 - 160 pages :  illustrations (black and white, and colour) ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. 
<br/><br/><label>ISBN: </label>9781780675626 1780675623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Commercial art.<br/>Graphic arts.<br/>Business and Management.