Johnson, Gerry,

Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick RegnÅ™. - Third edition. - xvii, 284 pages : illustrations (colour) ; 25 cm

Previous edition published: 2012.

Includes bibliographical references and index.

129201721X (paperback) 9781292017211 (paperback) 129201721X


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.