Strategic management and business analysis.
- Second edition / Wyn Jenkins and David Williamson.
- xi, 297 pages : illustrations (black and white) ; 25 cm
This title shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, and where and why they are used in the strategic process.
Specialized.
9781138817654 (pbk.) : £34.99 1138817651
Strategic planning. Business and Management. Business and Management.