Jenkins, Wyn,

Strategic management and business analysis. - Second edition / Wyn Jenkins and David Williamson. - xi, 297 pages : illustrations (black and white) ; 25 cm

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2004.

Includes bibliographical references and index.

This title shows students how to use and apply the core techniques that define strategy. The authors describe the techniques/models, explaining how they evolved, and where and why they are used in the strategic process.

Specialized.

9781138817654 (pbk.) : £34.99 1138817651


Strategic planning.
Business and Management.
Business and Management.