TY  - BOOK
AU  - Lester,David
AU  - Tice,Carol
TI  - How they started digital
SN  - 9781780590899 (pbk.) :
PY  - 2012///
CY  - Richmond
PB  - Crimson
KW  - New business enterprises
KW  - Case studies
KW  - Electronic commerce
KW  - Internet marketing
KW  - Brand name products
KW  - Business and Management
KW  - eflch
N1  - Specialized
N2  - Bringing to life the stories behind the world's most successful digital businesses, 'How They Started Digital' showcases profiles from gaming companies to social media brands. Giving insight and inspiration, each profile reveals how each idea originated and became the success it is today. Companies include eBay, Twitter, LinkedIn, TripAdvisor, Wikipedia, ASOS, Wonga, Google, Dropbox
ER  -