Graham, Gary,  1966- <br/><br/>
Content is king :  news media management in the digital age / 
Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. 
 - viii, 244 pages :  illustrations (black and white) ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the Internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the Internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781623565459 (pbk.) :  £22.99  No price  No price 1623565456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Online journalism.<br/>News Web sites.<br/>Press.<br/>Reporters and reporting.<br/>Media Studies.<br/>Media Studies.