TY  - BOOK
AU  - Graham,Gary
AU  - Greenhill,Anita
AU  - Shaw,Donald Lewis
AU  - Vargo,Chris J.
TI  - Content is king: news media management in the digital age 
SN  - 9781623565459 (pbk.) :
PY  - 2015///
CY  - New York
PB  - Bloomsbury Academic
KW  - Online journalism
KW  - News Web sites
KW  - Press
KW  - Reporters and reporting
KW  - Media Studies
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the Internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the Internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future
ER  -