Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber and Fiona Ellis-Chadwick. 
 - Eighth edition 
 - xxx, 813 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2013.  Includes QR codes. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077174149 0077174143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.<br/>Business and Management.