TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
AU  - Rudd,John M.
TI  - Marketing strategy & competitive positioning
SN  - 9781292017310 (pbk.) :
PY  - 2017///
CY  - Harlow
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Business planning
KW  - Target marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
ER  -