TY  - BOOK
AU  - Copley,Paul
TI  - Marketing communications management: analysis, planning, implementation 
SN  - 9780857027870 (pbk.) :
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Communication in marketing
KW  - Marketing
KW  - Management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: Amsterdam: Elsevier Butterworth-Heinemann, 2004; Includes bibliographical references and index; Specialized
N2  - Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications
ER  -