TY  - BOOK
AU  - Shank,Matthew D.
AU  - Lyberger,Mark R.
TI  - Sports marketing: a strategic perspective
SN  - 9781138015968
AV  - GV716 .S42 2015
PY  - 2015///
CY  - London
PB  - Routledge, Taylor & Francis Group
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Economic aspects
N1  - Previous edition: 2009; Includes bibliographical references and index
ER  -