TY  - BOOK
AU  - Schwarz,Eric C.
AU  - Hunter,Jason D.
AU  - LaFleur,Alan
TI  - Advanced theory and practice in sport marketing
SN  - 9780415518482 (pbk.) :
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Sport
KW  - eflch
KW  - ukslc
N1  - Previous ed.: Amsterdam; London: Butterworth-Heinemann, 2008; Specialized
N2  - This text goes beyond introductory sport marketing. It strives to expand the knowledge of the student with advanced marketing theory related to ethics and social responsibility market research, as well as logistical management sales, retail, and e-marketing management
ER  -