Lashinsky, Adam, <br/><br/>
Wild ride :  inside Uber's quest for world domination / 
Adam Lashinsky. 
 - UK :  Portfolio Penguin,  2017. 
 - 288 pages, 8 unnumbered pages of plates :  illustrations (black and white) ;  24 cm 
<br/><br/> Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In 'Wild Ride', Adam Lashinsky, veteran Fortune writer and author of 'Inside Apple', traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. 
<br/><br/><label>ISBN: </label>9780241278482 (pbk.) :  £14.99  £12.49 
<br/><br/><label>Subjects--Personal Names: </label><br/>Kalanick, Travis.
<br/><br/><label>Subjects--Corporate Names: </label><br/>Uber (Firm)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Taxicabs--United States.<br/>Entrepreneurship--United States.<br/>Transport.