TY - BOOK AU - Barasi,Leo TI - The climate majority: from apathy to action SN - 9781780264073 (pbk.) : AV - QC903 PY - 2017/// CY - Oxford PB - New Internationalist KW - Climatic changes KW - Social aspects KW - Public opinion KW - Government policy KW - Environment and Ecology N2 - 'The Climate Majority' investigates climate apathy, to describe how it prevents action to stop climate change and to show how it can be beaten with an approach developed for political campaigns. Leo Barasi argues that dangerous climate change will only be prevented if the majority of people - including those who aren't environmentalists - are persuaded of the need to limit emissions. He applies his policy and campaign experience to show that politicising climate change makes it more difficult to build consensus, particularly among people who are currently apathetic ER -