TY  - BOOK
AU  - Lury,Giles
TI  - How Coca-Cola took over the world: ... and 100 more amazing stories about the world's greatest brands 
SN  - 9781911498254 (pbk.) :
AV  - HD69.B7 
PY  - 2017///]
CY  - London
PB  - LID
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Business and Management
N2  - A cross between a business book and a storybook, 'How Coca-Cola Took Over the World' is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation
ER  -