TY - BOOK AU - Sigala,Marianna AU - Christou,Evangelos AU - Gretzel,Ulrike TI - Social media in travel, tourism and hospitality: theory, practice and cases T2 - New directions in tourism analysis SN - 9781138247598 (pbk.) : AV - G155.A1 PY - 2016/// CY - London PB - Routledge KW - Tourism KW - Social aspects KW - Hospitality industry KW - Social media KW - Geography N1 - Originally published: Farnham: Ashgate, 2012; Includes bibliographical references and index N2 - Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which firms re-engineer and implement their business models and operations ER -