TY  - BOOK
AU  - Lynch,Richard L.
TI  - Strategic management
SN  - 9781292211404 (pbk.) :
AV  - HD30.28 .L92 2018
PY  - 2018///
CY  - Harlow, England
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: 2015; Includes Internet access; Includes bibliographical references and index
N2  - This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches
ER  -