Boden, Angelena,

Handling complaints pocketbook / by Angelena Boden ; drawings by Phil Hailstone. - 2nd edition. - Alresford, Hants, U.K. : Management Pocketbooks Ltd, 2015. - 109 pages : illustrations ; 11 x 15 cm

Previous edition: 2001. Formerly CIP.

Includes bibliographical references.

This book looks at why people complain and how they go about it. Developing a strategy and policy for handling complaints is then described. This is followed by details of the techniques that can be used to turn complainants into loyal customers.



9781906610562 (pbk.) : £8.99


Consumer complaints--Humor.