Handling complaints pocketbook /
by Angelena Boden ; drawings by Phil Hailstone.
- 2nd edition.
- Alresford, Hants, U.K. : Management Pocketbooks Ltd, 2015.
- 109 pages : illustrations ; 11 x 15 cm
Previous edition: 2001. Formerly CIP.
Includes bibliographical references.
This book looks at why people complain and how they go about it. Developing a strategy and policy for handling complaints is then described. This is followed by details of the techniques that can be used to turn complainants into loyal customers.