TY - BOOK AU - Arthur,Charles TI - Digital wars: Apple, Google, Microsoft and the battle for the Internet SN - 9780749472030 (pbk.) : AV - HD9696.8.U62 A78 2014 PY - 2014/// CY - London PB - KoganPage KW - Apple Computer, Inc KW - Google (Firm) KW - Microsoft Corporation KW - Internet industry KW - United States KW - Industry KW - ukslc N1 - Previous edition: 2012; Includes bibliographical references and index N2 - 'Digital Wars' assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles ER -