TY  - BOOK
AU  - Gruber,Marc
AU  - Tal,Sharon
ED  - O'Reilly Learning Platform.
TI  - Where to Play
PY  - 2017///
PB  - FT Publishing International
KW  - Electronic books
N1  - Electronic reproduction; Boston, MA; Safari; Available via World Wide Web; 2017
N2  - Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching the first stage - instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once
UR  - https://go.oreilly.com/bradford-college/https://learning.oreilly.com/library/view/where-to-play/9781292178943/?ar=
ER  -