Jobber, David,  1947- <br/><br/>
Selling and sales management. 

 - Eleventh edition /  David Jobber, Geoff Lancaster and Kenneth Le Meunier-Fitzhugh. 
 - Harlow, England :  Pearson,  2019. 
 - xxiv, 470 pages :  illustrations (black and white, and colour) ;  25 cm 
<br/><br/> Previous edition: published as by David Jobber and Geoff Lancaster. 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. 
<br/><br/><label>ISBN: </label>9781292205021 (pbk.) :  £59.99  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales management.<br/>Business and Management.