Baines, Paul,  1973- <br/><br/>
Marketing. 

 - 5th edition /  Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti. 
 - Oxford :  Oxford University Press,  ©2019 
 - xxxiv, 738 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. 
<br/><br/><label>ISBN: </label>9780198809999 (pbk.) :  £49.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Business and Management.