Fahy, John,  1962- <br/><br/>
Foundations of marketing / 
John Fahy and David Jobber. 
 - Sixth edition. 
 - London :  McGraw-Hill,  [2019] 
 - xxi, 424 pages :  illustrations (colour) ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. 
<br/><br/><label>ISBN: </label>9781526847348 (pbk.) :  £48.99  £34.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business and Management.