The business environment : themes and issues in a globalizing world /
Paul Wetherly and Dorron Otter.
- Fourth edition.
- Oxford : Oxford University Press, [2018]
- xxvii, 501 pages : illustrations (colour) ; 27 cm
Previous edition: 2014.
Includes bibliographical references and index.
Written by an eminent author team whose expertise spans the full breadth of the subject, 'The Business Environment' provides comprehensive coverage and sound academic insight into this dynamic subject. The unique 'themes and issues' approach provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organise their thinking. The core business environments and their interrelationships are explored using the established STEEPLE framework.
9780198739920 (pbk.) : £46.99
Business. Industries--Social aspects. Business and Management.