TY  - BOOK
AU  - Elliott,Richard H.
AU  - Percy,Larry
AU  - Pervan,Simon
TI  - Strategic brand management
SN  - 9780198797807 (pbk.) :
AV  - HF5415.15 .E43 2018
PY  - 2018///]
CY  - Oxford
PB  - Oxford University Press
KW  - Product management
KW  - Brand name products
KW  - Strategic planning
KW  - Business and Management
KW  - ukslc
N1  - Previous edition: 2015; Includes Internet access; Includes bibliographical references and index
N2  - This textbook builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers
ER  -