Hooley, Graham J., <br/><br/>
Marketing strategy and competitive positioning / 
Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. 
 - Seventh edition. 
 - Harlow, England :  Pearson,  2020. 
 - xxiii, 594 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. 
<br/><br/><label>ISBN: </label>9781292276540 (pbk.) :  £49.99  No price  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Marketing--Management.<br/>Business and Management.