Van Belleghem, Steven, <br/><br/>
When digital becomes human :  the transformation of customer relationships / 
Steven Van Belleghem. 
 - London :  KoganPage,  2015. 
 - 1 volume ;  24 cm 
<br/><br/> Formerly CIP. 
<br/><br/> In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In this book, Steven Van Belleghem explores and explains the new digital relationships. 
<br/><br/><label>ISBN: </label>9780749473235 (pbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.