TY - BOOK AU - McKelvey,Kathryn AU - Munslow,Janine ED - Askews & Holts TI - Fashion design: process, innovation & practice SN - 9781119952435 (e-book) PY - 2012/// CY - Hoboken, N.J., Chichester PB - Wiley, John Wiley [distributor] KW - Costume design KW - Beauty and Fashion KW - ukslc KW - Fashion & textiles KW - thema KW - Electronic books KW - lcsh N1 - Previous ed.: Oxford: Blackwell Science, 2003; Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9780470655771; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends in the fashion industry; Shows how the design process can be successfully applied tosatisfy market needs and trends Fashion design seems to be a glamorous mystery for which onlythe fortunate few have sufficient talent to succeed. In reality,commercially successful results can be achieved if the rightprocesses are followed in the early design process.Fashion Design sets out basic principles and exercises inorder to make fashion design a logical process, providing aframework from which they can expand your skills steadily.Fashion Design, 2nd Edition:Shows how the design process can be successfully applied tosatisfy market needs and trends Has a problem solving approach, with practical design projectsand portfolio exercises to encourage readers to develop theirinnovation, experimentation and versatility Pays special attention to computer-aided design (CAD) andemployment opportunities, including an overview of what is involvedin studying and becoming a designer in the contemporary fashionindustry UR - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781119952435 ER -