Air transportation a management perspective. [electronic resource] :
- 6th ed. / John G. Wensveen.
- Aldershot : Ashgate, c2007.
- xxi, 568 p. : ill.
Previous ed.: published as by Alexander T. Wells, John G. Wensveen. Belmont, Calif.: Thomson/Brooks/Cole, 2004.
Includes bibliographical references and index.
Covering both classic and current practices, the author explains the air transportation industry and details the management function within airlines. The text is aimed at students in courses on air transportation, students in transportation and traffic management programmes and airline employees. Now in its Sixth Edition, Air Transportation by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. - - In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. - - Air Transportation is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development. -
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.