TY  - BOOK
AU  - Hutchison,Thomas W.
AU  - Macy,Amy
AU  - Allen,Paul
ED  - Askews & Holts
TI  - Record label marketing
SN  - 9780240813936 (e-book)
AV  - ML3790 .H985 2010
PY  - 2010///
CY  - Oxford
PB  - Focal
KW  - Music trade
KW  - Sound recordings
KW  - Marketing
KW  - Sound recording industry
KW  - Computers and IT
KW  - ukslc
KW  - Audio processing
KW  - thema
KW  - Sales & marketing
KW  - Music industry
KW  - Music
KW  - Acoustic & sound engineering
KW  - Electronic books
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9780240812380; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Provides in-depth information on corporate marketing processes, combining marketing theory with the 'how to' practised in marketing war rooms. This book is illustrated with figures, tables, graphs, and glossaries. It is for professionals and students, and also offers a useful overview of the music industry; Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities* Reveals how labels are managing within their transitional digital industry* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780240813936
ER  -