TY - BOOK AU - Bateman,Antony ED - Askews & Holts TI - AS media studies: the essential introduction for WJEC T2 - Essentials series SN - 9780203814338 (e-book) AV - P90 .A225 2011 PY - 2011/// CY - London PB - Routledge KW - Mass media KW - Media Studies KW - ukslc KW - Media studies KW - thema KW - Secondary schools KW - Electronic books KW - lcsh N1 - Includes index; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web N2 - Developing key topics in depth and introducing students to the notion of independent study, this full-colour, highly illustrated textbook is designed to support students through their WJEC AS in media studies; This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, key content covered in the specification, and guides the student in approaching and planning the exam and production work through analysis, prompts and activities UR - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780203814338 ER -