How to win campaigns communications for change / [electronic resource] /
Chris Rose.
- 2nd ed.
- London : Earthscan, 2010.
- 1 online resource : ill.
Previous ed.: 2005.
Includes bibliographical references and index.
This comprehensive exploration of what works in campaigning is a practical 'how-to' guide for using the principles and strategies of effective campaigning as a new form of public politics. How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
9781849776622 (e-book)
Social action. Communication in social action. Social marketing. Persuasion (Psychology) Society. Politics & government Sustainability Communication studies Environmental science, engineering & technology Public international law Customer services