TY  - BOOK
AU  - Evans,Vaughan
ED  - VLeBooks
TI  - The Financial times essential guide to developing a business strategy: how to use strategic planning or start up or grow your business 
T2  - FT essential guides
SN  - 9781292002811 (e-book)
AV  - HD30.28 .E827 2013
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Strategic planning
KW  - Business planning
KW  - Electronic books
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references (pages 231-232) and index; Also available in printed form ISBN 9781292002613; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - A 'how to' guide for entrepreneurs and managers who want to create and implement a strategy for their business; Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781292002811
ER  -