TY  - BOOK
AU  - Hood,David J.
ED  - Askews & Holts
TI  - Competitive SME: building competitive advantage through marketing excellence for small to medium sized enterprises 
SN  - 9780749468514 (e-book)
AV  - HF5415.13 .H6 2013
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - Small business marketing
KW  - Business and Management
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Small businesses & self-employed
KW  - Entrepreneurship
KW  - Electronic books
KW  - lcsh
N1  - Includes index; Also available in printed form ISBN 9780749468507; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - A comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSME, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete; Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained.Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform their competitors
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9780749468514
ER  -