TY  - BOOK
AU  - Pardun,Carol J.
ED  - VLeBooks
TI  - Advertising and society: an introduction 
SN  - 9781118587768 (e-book)
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Advertising
KW  - Social aspects
KW  - Media Studies
KW  - ukslc
KW  - Media studies
KW  - thema
KW  - Media studies: advertising & society
KW  - Electronic books
KW  - lcsh
N1  - Previous edition: Oxford: Wiley-Blackwell, 2009; Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9780470673096; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Now revised and updated to reflect the impact of emerging technologies, this new edition of 'Advertising and Society' examines the evolution of advertising and its influence on society; Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781118587768
ER  -