TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
ED  - Askews & Holts
TI  - Marketing for hospitality and tourism
T2  - Pearson custom library
SN  - 9781292033556 (e-book)
AV  - TX911.3.M3 K68 2014
PY  - 2014///]
CY  - Harlow, Essex
PB  - Pearson
KW  - Hospitality industry
KW  - Tourism
KW  - Marketing
KW  - Travel and Tourism
KW  - ukslc
KW  - Sales & marketing
KW  - thema
KW  - Retail & wholesale industries
KW  - Hospitality & service industries
KW  - Electronic books
KW  - lcsh
N1  - Previous edition: 2010; Includes bibliographical references and index; Also available in printed form ISBN 9781292020037; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness; For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9781292033556
ER  -