TY  - BOOK
AU  - Minazzi,Roberta
ED  - Askews & Holts
TI  - Social media marketing in tourism and hospitality
SN  - 9783319051826 (e-book)
PY  - 2015///
CY  - Cham
PB  - Springer
KW  - Tourism
KW  - Marketing
KW  - Social aspects
KW  - Hospitality industry
KW  - Social media
KW  - Travel and Tourism
KW  - ukslc
KW  - Media studies
KW  - thema
KW  - Hospitality & service industries
KW  - Research & development management
KW  - Sales & marketing
KW  - Media, entertainment, information & communication industries
KW  - Computer networking & communications
KW  - Production & quality control management
KW  - Internet guides & online services
KW  - Electronic books
KW  - lcsh
N1  - Includes QR code; Includes bibliographical references; Also available in printed form ISBN 9783319051819; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side; This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=BradfordC&isbn=9783319051826
ER  -